"But newsletters aren't easy!"

I know you just said that. I share a similar sentiment, but only when I make it harder than it needs to be.

Here's how to make it easier:

1. Designate 15 minutes per day to free-write, and compile notes at end of week for your email topic
2. Create a newsletter template for easier crafting
3. Check out episode 109 for more Email Ideas that work ​

Listen, I know you're busy creating awesome content (like books, podcasts, blogs, etc.), but the very best way to get people reading and listening is to send a newsletter!

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🎙️ On the Podcast

In episode 109, my pal Christa Hutchins joined me to chat about how to be consistent with your newsletter and:

• How we each maintain our individual, consistent brand voices
• Ways to experiment with different email formats
• Tips for encouraging email responses

Did you know that personalizing your email content can significantly enhance reader engagement?

I shared one way to do this on an Instagram Reel. Do you know what it is? (Brownie points if you answer!)

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2 Ways to Personalize Newsletters

1. Christa has a quick-read newsletter called the skinny version
2. My newsletter includes a story and 70's references (like Steve Austin, Farrah hair, and groovy)

When you set a vibe for your newsletter, your readers come to expect, nay verily, ENJOY hearing from you! #askmehowIknow

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Snake Vibe vs Email Branding

I found out I don't need to be scared of Fred (last name, Sanford). He's way more scared of me than I am of him (just like my parents always said, huh....).

Every time I happen on Fred, he skadoodles. (Skadoodle in snake = slither, but that sounds slimier...also scarier.)

Fred Sanford's snake vibe is Skadoodle. Not so scary.

Your newsletter vibe can reflect your personality. (And it doesn't have to be scary.)

Example:👇

Christa = HERE'S THE FACTS, JACK

Me = Humor, parenthesis, Six-Million-Dollar Man

You = _____________ (fill-in-the-blank). See what I mean?

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I guess Fred and I really are (kind of) friends. We have a mutual understanding (we both split the scene when we see each other).

You can be friends with your newsletter, too. Trust me, it's way more fun that way!

So, what's your newsletter vibe? (Did you see my Reel? Do you know why Fred's last name is Sanford?) Hit reply and tell me!

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Capturing Joy in Marketing Ruthie PS Are you here from the Shh (private) podcast? Welcome! This is my newsletter, but you'll also get an email each time a new episode drops so you won't miss a thing. If you're not subscribed to the Shh podcast, you can do so here. (It's different from my regular podcast. Be sure you're subscribed to both!) ​