"I hated doing Reels!"

Remember Jennifer from last month's newsletter about podcast pitching? She was intimidated by Reels.

"I did NOT want to do them! I knew they were important, but I thought, 'There has to be a better way!' My first Reel took 28 video takes. Nobody could keep up with that! It was horrible!"

These days, she creates a Reel in two takes. "I can't believe I'm saying this, but Reels are actually fun!"

What made the difference? You're about to find out.

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Why are Reels important?

Reels are important because they get you in front of non-followers. Reels give you exposure for free (without paying for ads)!

View the analytics below to see what I mean. 👇

Left 👉 Reels Reach Insights Right 👉 Post Reach Insights

727 accounts reached 187 accounts reached

520 current followers 156 current followers

207 non-followers 31 non-followers

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See the difference? Not only do Reels reach more people, but they also reach more people who don't follow you.

Simply put, leverage your posting time wisely.

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Regardless of your feelings about the above quote ending in a preposition, the statement rings true. 😬

👉 When you focus on one thing and let everything else go, you become better at that one thing.

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"But Reels aren't easy!"

One simple reason to focus on Reels ONLY: you'll learn how to do it.

Here's how:

1. Don't post anything else. No photos, quotes, or graphics.
2. Commit to two Reels per week. And the BIGGIE:
3. Listen to the Authentic Online Marketing Podcast, episode 104, Authentic Reels Ideas for your Voice and Vision. ​

In this episode, Authentic Online Marketing School graduates Suzanne, Cathy, and Jennifer shared how they developed their own unique Reels strategies.

They found a "Reels rhythm" to reach their target audiences in authentic ways, and they don't follow the same path - each Reel is unique to their brand and voice.

You see, their perception of Reels evolved from intimidation to enjoyment as they found freedom in using Reels to amplify their distinct voices.

​Listen here or search Authentic Online Marketing with Ruthie Gray wherever you listen to podcasts. You'll be glad you did.

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Coming next week 👀

In next week's newsletter, I'll share my Instagram strategy for April, so be watching for it. If you're subscribed to my private (shh) podcast, you'll get a jump on it before the newsletter comes out. (See the PS below for how to listen.)

Take heart, friend. You "Reely" CAN do Reels. 😘

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Capturing Joy in Marketing Ruthie PS Are you here from the Shh (private) podcast? Welcome! This is my weekly newsletter, but you'll also get an email each time a new episode drops so you won't miss a thing. If you're not subscribed to the Shh podcast, you can do so here. (It's different from my regular podcast. Be sure you're subscribed to both!) ​